Monday, September 30, 2019

Old Town Embark in Australia Essay

1.0 Introduction of business in Malaysia Old Town White Coffee business is chosen for implementing its subsidiaries in other country through globalization. The store itself as a restaurant selling food and beverages are focused, but not their products of instant coffee (although the product will be sold in Australia in the store too, but the store is what we should focus on). Old Town White Coffee is established and incorporated in 1999 but opened its first chain of outlets in 2005. The business is always in leading position after its success and in 2012 it is still proudly the biggest â€Å"kopitiam† restaurant in Malaysia (Old Town, 2013). â€Å"Kopitiam† can be defiend as a coffee shop which the word kopi is a Malay word that has the meaning of coffee while the word tiam is the Hokkien dialect word for a shop. The outlets of Old Town White Coffee are based on the traditional Ipoh coffee shop setting. The business expanded rapidly in the years and its outlets are available in nationwide Malaysia including all the states. Each state has lots of outlet and mainly the most of them is Penang, followed by Selangor and Kuala Lumpur. Later it expands to the stores in both Singapore and Indonesia. In 2009, there are around 1348 over retail outlets available in Malaysia, 550 in Singapore and 2100 in Hong Kong (Old Town, 2013). Old Town White Coffee operates mainly in selling coffee such as Nayang Kopi O and Nayang Kopi C and most importantly its signature drinks Ipoh White Coffee, but the business is also available in other beverages that are common in Malaysia such as Old Town White Milk Tea, Old Town Cham and Old Town Enriched Chocolate. Other than the beverages, there are some classic dishes like Old Town Nasi Lemak Special, Mee Java, Old Town Mee Hoon, Dry Curry Mee, Old Town Assam Laksa, Old Town Lum Mee, Old Town Ipoh Chicken Hor Fun and etc (Old Town, 2013). There are some local favorites and sweet delight such as Kaya and Butter toast and Old Town Signature Ice Cream. These food and beverages are all local food and beverages that are popular among the Malaysians. Old Town White Coffee can be said as successful as it grow from a small business to a large corporation nowadays, and it is well known in Malaysia. Since the market in Malaysia is matured it should have try to expand its business in the other countries and it is proved in both Singapore and Indonesia by its revenue and time they survived. Old Town White Coffee is well prepared to access to the world through globalization and try to dominate the market available to them. 2.0 PESTLE factors of country selected Pestle factors is a framework of macro-environmental factors which to be used in strategic management environmental scanning component. Political factor, economic factor, social factor, technological factor, environmental factor is included in Pestle (Byars, 1991). 2.1 Political factor The factor includes understanding about the political system, and some key figures that are relevant to government indicators and the business in the country (Jan, 2002). Trading policies in Australia with its neighbor countries is good and in favorable condition. Pressure groups in Australia will let new business to consider and practice Corporate Social Responsibility and Ethics. Australia political environment can be consider as sound as it does not involve in any form of war inside or outside the country. Besides, the government of Australia is work in the policy that encourage international businesses to invest in. Political environment in Australia is sound, as there are voting elections held in every 3 years (Australia profile, 2007). However when new government is formed there might be revising the regulations of business. 2.2 Economic factor The factor provides understanding about the economic story of the country that gives significant macro-economic issues a balanced assessment (Jan, 2002). In Australia the economy is facing a recession, with 2-3% inflation rate and approximately 6% unemployment rate. Sales tax, progressive income tax, corporate tax rate and etc are implied on Australia. It is very competitive for the corporate tax rate in Australia comparing to some major economies. The climate in Australia is pleasant and favorable for businesses. Other than that, Australia trade focused more in Asia and some pacific countries. The interest rate in Australia is approximately 3% and is favorable for investors as the business can be finance in a lower cost. 2.3 Social factor The factor deals with customer demographics involves income distribution, healthcare, educational scenario, rural-urban segmentation and centers of affluence (Jan, 2002). The media in Australia has a great impact on the people’s life.99% of the population in Australia is educated. Quality goods are more favorable among them as they are all highly educated. Religious are pretty diversified in Australia and there is a small percentage of them do not take beef, and small percentage of them is vegetarians. Other than that there is also Muslim that does not take pork. Furthermore, the Australian has high buying power which is good for trading over there (Australia profile, 2007). 2.4 Technological factor The factor enables understanding of strategic information on technological laws and policies, patents, technology and telecom, technological gaps and opportunity sectors in the country (Jan, 2002). There is a number exceeding $30 million of current value of intellectual property in Australia (Australia profile, 2007). The transportation infrastructure of Australia is well formed in the country and the business can serve their customer in a best way through transportation. 2.5 Legal factor The factor enables study of legal structure, laws to start a business, corporate laws and the tax regime (Jan, 2002). Australia Law system is not binding but influential to each other. Law is passed by the Parliaments and both common law and equity, and constitutional and statute law are used. There are Australia copyright law and Australian contract law which governed the businesses trading in Australia. 2.6 Environmental factor The factor is considering the country’s performance on environmental policies and indicators (Jan, 2002). Australia is a country that supports environmental protection. When the business is operated in Australia, there should be assumption of no negative impact on the environmental issues and Australia campaign regarding environmental issues should be supported. 3.0 Benefits, Cost and Risks in the business endeavor To invest a business, there are always benefits the business can earn and there are also costs whether high or low the business has to pay off. When there is an investment of business there are always risks associated with. The benefits of implementing Old Town stores in Australia involves providing food and beverages that are local, Malaysian style to those students who are studying in Australia, or some Malaysian that has immigrated to Australia. Instead of Malaysian, Singaporean, Indonesian and Bruneian are also widely available in Australia. They always seek Chinese foods that are unavailable in Australia but in the only street, Chinatown. Opening stores in Australia will definitely have a pleased welcome of them. Other than that, through this the culture in Malaysia, the local delights of Malaysia can be spread to Australia through this method. As there are the needs from those students and immigrated Malaysian, Singaporean, Indonesian and Bruneian, opening Old Town stores in Australia will make profit. However, the costs of opening stores of Old Town White Coffee in Australia is not cheap as there are a need of large capacity for the resources including raw materials, labor forces, and etc. Moreover, the raw materials and labor forces in Australia is not cheap therefore the costs is highly expensive. Other than that, Old Town White Coffee has exported its 3 in one instant Old Town White Coffee worldwide therefore in this time they have to implement their store which is the restaurant selling food. This made them cannot have it to be done exporting but the other form of method of entry. This made the costs higher. When there are higher costs there are always associated with higher risks. However, a higher risk always gives a higher return. Investments are like gambling all the time. There should have appropriate strategic management assessing all the risks and see whether it is worth it to invest. It is definitely worth it to invest when there are already customer sources. However, the people are distributed in various places, to cut cost there have to be less opening of stores and this will make the people cannot access to the stores and therefore less customers. Other than that, the Australian might not like Old Town food and beverages due to different tastes. 4.0 Proposed Method of Entry The proposed mode of entry is the types of entry modes that to enter into foreign market which is spilt up to two major types of entry modes which are equity and non-equity mode. Equity modes involve joint venture and wholly owned subsidiaries while non-equity modes involve export and contractual agreements. The entry methods are not similar and differ in degree of risk they present, the resource commitment and control they required and the investment return they promise (Agarwal & Ramaswami, 1992). The decision on what method chosen to enter a foreign will have a significant impact on the results therefore it should be careful when doing the selections. As it is a restaurant and cafà © based store it is impossible for Old Town White Coffee to enter the Australia market through exporting. There should be a try of contractual agreements like licensing and franchising, joint venture or direct investment which wholly owned the subsidiaries. In our view, as the costs are very high to invest in Australia and high risks associated in it, contractual agreement should be chosen as this method has provided the least of risks and costs other than exporting among all the choices of methods of entry. The advantages of licensing and franchising include minimizes risk and investment, having the ability of circumventing trade barriers, speed of entry, and high return on investment. Furthermore, there are low political risks, low costs and simultaneous expansion is allowed across the world. In an opposite way, the disadvantages of licensing and franchising involve lack of control of assets use, and the licenses or franchises might become a competitor later, the knowledge of the business is spillovers and the time period of license and franchise is limited. There might be wrong candidate of franchiser or licensor that ruin the business name or reputation (Agarwal & Ramaswami, 1992). Overall, there should have a use in licensing and franchising when there are import and investment barriers that are high but it is not appropriate in Australia as it is low in Australia. Other than that, there is no possible protection of legal in Australia environment which made licensing and franchising further not appropriate. However, there are large cultural distance and low potential of sales in Australia that estimated therefore using licensing and franchising is appropriated. Other than that is has to be assured that the licensee and franchisee has less ability to turn up to be a competitor. Old Town White Coffee should try joint ventures and direct investment but for cost and risk minimizing, they will have to choose licensing and franchising.

Sunday, September 29, 2019

Othello: Explain the important and effectiveness of ‘Act three, Scene three’

In the 17th century, Shakespeare found the plot for ‘Othello' in Giraldi Ginthio's collection of tales ‘Hicatomithi' (1565). The play itself is set in the 16th century Venice and Cyprus. At the time of Shakespeare, Turks were considered to be barbarians as opposed to the Christians who represented civilization and morality. In the play there is a reference to a Turkish naval attack on the Venetian controlled land of Cyprus. It's because of this battle that most of the plot takes place in Cyprus. The third scene of the third act in the play is an intense and important scene, which displays the turning point of events that begun in the previous two acts. Such events as the migration of Othello, the moor, Desdemona, Othello's wife, Iago, Othello's ensign, Cassio, Othello's lieutenant, Roderigo, Iago's friend, and many Venetian men and women, from Venice to Cyprus. This change of location for the characters and the plot led to opportunities for later aspects of the play; in particular the evil plan created by Iago began to take shape as things fell to place in his favour. In act three, scene three, and the audience can witness Iago's newly found control over the general, Othello. Iago manages to convince Othello that Desdemona is having an affair and is a false woman. This definitely comes as a shock to the audience due to the good, loyal and trusting image of Othello that they saw at the start of the play. There is also a display of Iago's power of manipulation that allows him to use them in any way he wants, so he can achieve his goals. Othello is much changed in this scene; he believes that his wife is having an affair and starts to have doubts in the marriage he so strongly believed in. Othello shows signs to his more vulnerable and weaker side that makes the audience question his character. The events in this scene build up to a tragic ending that the audience can predict from the moment they realise Iago's evil plan and role in act three. Tragedy is inevitable and the audience can clearly see it, due to their understanding of Shakespeare's real intensions in the scene. In conclusion it can be said that in this central scene of the play, Othello begins to lose control of the situation and Iago takes possessions. Scene three is the turning point of events in the play. It's the point where Iago's plan starts to fall in place and the audience notice the power of Iago's words over Othello. But these events begun long time before this scene: At the start of the play we are introduced to Iago, Othello's ensign and advisor, Roderigo, Iago's friend that's in love with Desdemona. The audience learn the fact that Roderigo is paying Iago to get Desdemona away from Othello. From the first conversation, it becomes clear that Iago is evil, cruel and selfish. He talks of the fact that Othello made Cassio lieutenant instead of him and how much he hates and wants to bring down Othello. Iago's evil plan begun when he told Brabantio that Othello has secretly married and ran away with Desdemona, Brabantio's daughter. This caused for Othello to be taken to court and accused of using witchcraft on Desdemona. During this event Othello stays cool and calm while Iago was hoping for him to get angry and in more trouble. At the end of the act, Othello is sent to defend Cyprus from the Turkish attack. In act two, Othello, Desdemona, Iago, Roderigo and Cassio arrive in Cyprus. As Iago continues his plan against Othello, it becomes clear that it's not just Othello that will get hurt at the end. Iago decides to use Cassio in his plan by making him vulnerable; so he gets Cassio fired. With the intension of making things worse, Iago advises Cassio to meet with Desdemona and beg her to persuade Othello to consider giving him another chance. Cassio arranges to meet Desdemona in her house. At the start of act three, Iago plans for Othello to arrive at his house just to witness Cassio leaving and makes sure that Othello does not forget the sight of cassio by sounding suspicious of Cassio's appearance and suggesting that there is something going on between Desdemona and Cassio. Even though Othello doesn't accept any of this, he keeps the thought in his mind. The audience are now aware of Iago's plan and Othello's jealous mind and all they await is to see how far this would drive Othello and how it will affect the outcome of the play. At the end of the scene Othello loses control when he finds himself having to decide between his love for Desdemona and his trust of Iago's word. This shows Othello's weakness and foolishness to the audience. Shakespeare's intension is to prove that not everyone would fall for Iago's plan and that Othello was made vulnerable through out his life and was open to attack from Iago. Through out the play, the audience witness the rapid change of character in Othello and unlike Othello himself, they realise that Iago is responsible for most of it. Iago was the person that didn't seem very dangerous at the start of the play but as the events following up to act three, scene three took place, he showed his true colours by initiating his evil plan to destroy Othello, Desdemona and Cassio's life. Iago's hate for Othello started because of his despite for black people, his jealousy of Othello's fame and finally because of the fact that Cassio was made lieutenant instead of him. Iago felt betrayed and destroyed and decided to make life hell for Othello by acting as his friend but working secretly as his enemy. As time passed, things changed in his favour and all he had to do was to give them a push in the wrong direction and enjoyed the show as Othello's wonderful life went to ruins. It is very important to understand the tricks and skills used by Iago during the time which he brainwashed Othello. At first he tried to throw hints and ideas but Othello ignored them for some time. ‘ Cassio, my lord? No, sure, I cannot think it that he would sneak away so guilty like, seeing you coming' 3:3(38-40). He continued his manipulation by telling false facts and proving his points using any possible situation. But he still held back made his words sound like suggestions while Othello is taking in every word without being aware. ‘I speak not yet of proof, Look to your wife; observe her well with cassio' 3:3(194-195) Finally, he took his case to the extreme when he realised that Othello would not give in without proof. Iago told Othello about a made up event in which he witnessed Cassio having an erotic dream about Desdemona. Othello immediately believed this, which proved just how little he trusted his wife and how much he trusted Iago. †In sleep I heard him say: ‘ sweet Desdemona, let us be wary, let us hide our love† 3:3(416-417) Iago talked to Othello about false acts done by cassio and other wrong men but most of the time the actions he spoke of are the same things he did and continued to do; while Iago and the audience were completely aware of that, Othello had no clue, making this an example of dramatic irony. ‘ O beware, my lord, of jealousy! The green-eyed monster, which doth mock the meat it feeds on' 3:3(164-165). Othello was introduced as a brave, understanding man, famous in the army, loved by his wife and respected by the court. After all the work done by Iago, Othello completely changed and did things he could not imagine before. By the end of act three, scene three Othello had gone past denial and just needed enough time and proof to be completely convinced and to make a tragic decision. In act one, Iago and Roderigo's description of Othello made him look like an evil man who kidnapped a girl and betrayed a friend; when Othello first made an appearance, everything changed due to the contrast between his good personality and the fake description. The audience thought of Othello as the good characters that wont change under any condition; it is clear that when Othello resorted so low to think false of his wife, he would be a disappointment to the audience. Iago's words and speeches had the worst effect on Othello and Shakespeare shows this through the weird and wild actions from Othello towards Desdemona and cassio, which eventually led to murder. Shakespeare demonstrated Othello's confusion and disturbed mind as he fought a battle in his head between suspicion and reality. Then there was the loss of control, which managed to bring down Othello and let him be consumed by jealousy created by no other than another man. At this point Othello acts and talks just like Iago with a mind of blood, hatred and vengeance; he starts to use animal imagery to describe woman and specially Desdemona. Was this fair paper, this most goodly book, made to write ‘whore' upon? What committed! ‘ 4:2(70-71) The audience didn't feel sorry for Othello anymore. He fell into a deep hole and cannot be rescued. They knew that there would be tragedy at the end of all this and they could guess it will be mostly Othello's doing, because Iago did his part already; Othello would roll down the hill by himself and hitting rock bottom is inevitable. A lot of tragic events take place in ‘Othello' that cannot be blamed completely on one person. On one side of the argument, there is Iago a racist, sexist and cruel man who is driven to the very edge by hate for others and selfishness. He manages to use everyone in order to complete his plan of ruining the lives of others. On the other side there is Othello the tough, likable and kind man who proved weak when put in the situation of choosing between false suspicion and his love and trust for his wife. He tried to fight the control of jealousy over him but due to the doubts he kept in his heart, it was no use; so he lost control of his mind, which drove him to his death. It is real hard to figure out whom Shakespeare wanted to blame for the tragedy as both characters played a big part in it. It's true that Iago started the whole issue and made it known by any means necessary but it was the Othello, the man meant to be better, that gave in to some words. Shakespeare wanted to make it clear that even though Othello made all the bad decisions but he didn't always have complete control over his conscience because of his past. It was made clear that at the time black people were not treated right by all. He lived most of his life as a slave and he was mocked and beat down by all kinds of people and it is obvious he lost self-confidence and trust but the fact that he made it from nothing to a famous and respected general is incredible. In some way it can be said that they were both to blame for the bad events. But then again Othello is the main character and the audience believed in him from the very start and he managed to ruin things for the one he most cared for. It is very important to keep in mind the effect that the racist society of the time had on him. Haply for I am black and have not those soft parts of conversation that chamberers have; or for I am declined into the vale of years. ‘ 3:3(260-264). In a deeper look at the scene there are many small details that helps a lot more into the understanding of the decisions made by the characters. In contrast to the previous two scenes, this scene is lengthy. Here we watch as Othello's mind is poisoned. Desdemona and Emilia offer cassio their assurance that Othello will soon restore him to favour. Desdemona insists that she will talk her husband ‘out of patience' (line 23) until he agrees to reassign cassio. As they talk, Othello enters with Iago. Uneasy and ashamed, cassio leaves when Desdemona offers to plead for him until she is heard. Iago immediately sets to work, observing briefly that he does not like the manner of Cassio's leave-taking. Iago continues to suggest that he suspects him of false behaviour with Desdemona. He urges his master not to be jealous without telling him directly why he should be jealous. Othello insists that he is not given to jealousy, but his mind has clearly been moving in the very direction Iago intended because he then speaks of his wife's attributes and talents. He also brings up the subject of rivalry when he says ‘ she had eyes and chose me' (line 192). Iago knows he has ensnared his victim. He then offers Othello specific advice; watch Desdemona with cassio, remember that Venetian women are deceitful. Iago continues to twist the knife by pointing out things that he knows Othello would think about. Finally it becomes clear that the doubt is created in Othello's mind and heart when he says ‘ why did I marry? ‘ (Line 245). Iago is merciless so he returns to offer more wicked advise until Othello is completely under his control. After this long and important conversation, Othello and Desdemona go to dinner. Emilia comes back to find Desdemona's handkerchief that she dropped earlier; unaware of the importance of the handkerchief to both Othello and Iago, Emilia steals the handkerchief and hands it to Iago. Here we discovers that the handkerchief is a big part of Iago's plan; the handkerchief will be left at Cassio's lodgings to serve as proof of his secret affair with Desdemona. When Othello returns, he is absorbed with thoughts of his wife's treachery. He now seems absolutely convinced that desdemona is guilty of deceiving him and is tormented by the lack of evidence. He also regrets finding out about any of this; he says he was happier when he was ignorant of ‘her stolen hours of lust'. Iago feeds othello's jealousy by telling him that it will be hard to get evidence and then he continues to give a description of an event in which he shared a bed with cassio and witnessed him having an erotic dream about desdemona in which he tells her to kiss and such. This drives Othello angry and he turns to violence and revenge but not as much Iago would've wanted. Iago then moves to his serious back up plan; he tells the general about the handkerchief that's been seen with cassio rubbing his beard with it. Othello is now utterly consumed by ‘bloody thoughts' (line 460). They both kneel and vow to help each other and correct what's wronged. Othello asks Iago to kill cassio. Iago then receives the promotion he has been looking for; he is made lieutenant when he agrees to murder his ‘friend' (line 476). Othello always needs someone to completely trust and believe, so it can be said that Iago's devotion has replaced the harmony Othello received from marriage with Desdemona. This scene ends, as a new phase filled with hate, blood and vengeance, is about to start. In terms of characters, Iago is most to blame for the events in this scene that build up the road to tragedy for Othello. Following scene three, a short but funny moment takes place in which desdemona and a clown have a conversation. This to stop the tension built up in the previous conversation between Othello and Iago. This lighter start makes the audience forget about the tense events of the last scene and to get them to look forward to the outcome of the play. We see Othello very confused and angry with Desdemona regarding the missing handkerchief. Desdemona realises that her husband is acting like a different man as he shouts and accuses her of false actions. The audience can identify that the tense events of the last scene have definitely changed Othello for the worse. It is understandable that some people would feel sympathy for Othello even though he is being weak and stupid in believing Iago and loosing faith in his wife. But the sympathy can be described in different ways, some might feel sorry for him because they believe him to be a victim of racism and an evil, psychopath like Iago while others believe that Othello is partly to blame for the events of the play but still a victim. But no matter what kind of sympathy they have for him, they all know he was a victim to some extent because even though he denies it, he misunderstands women and doesn't give Desdemona a chance to explain herself. He believes that he is allowed to judge people and decide their fate. Through out his problems, he loses his pride and resorts to hiding and eavesdropping which results in even more jealousy that eventually leaves him shattered and vulnerable, in other words, a victim. Shakespeare's intensions are to put the audience in a situation where they can choose what they want to think of Othello. But he still wants them to feel the same thing about the plot when the play is over; Othello is responsible for a monstrous murder and then destroys himself in an act of self-slaughter. However the final response from the audience will be great sadness because of the moor's death and relieved and glad that his tormentor will be definitely tortured. Othello was a noble, compassionate and courageous black man that against all odds, served in a white man's society. He tried to be more than a soldier by loving his wife more than anything else in his life. Throught out his youth, he was tortured and broken down and just when he thought that he had found everything he's ever wanted, Iago turned up in his life. Iago tortured him, just by using the precise words at the right place and at the right time. The audience were constantly aware that he was directly under his ensigns' poisonous influence and was being pulled in many directions. The audience felt that his desire to revenge himself on cassio and Desdemona was the terrible result of Othello's attempt to combine his roles as soldier and lover. When he feared that his wife had betrayed him, he said woefully, ‘ Othello's occupation's gone! ‘ (3:3. 360); it is almost as if Desdemona was the prize he earned for his military victories; she had perhaps replaced his career as the source of his pride and honour; no wonder he felt her loss so keenly. In the final scene, before he killed himself, Othello reminded us of his previous services to the society and the man he was. Shakespeare wishes for us to know that Othello was a worthy man before he was ensnared by Iago. Othello heroically takes his own life as his punishment for killing his honest and loyal wife. In his final act and speech, he realised who he was and allowed the soldier inside him to kill the lover. But some might say that it was all too late for him, for Desdemona and for their beautiful life and marriage.

Saturday, September 28, 2019

Discuss the physiological determinants of Endurance Performance Essay

Discuss the physiological determinants of Endurance Performance - Essay Example An understanding of these determinants and the manner in which they can be influenced is particularly useful in the field of sports, where better endurance performance is the difference between success and failure in competitive activities that place a demand on the endurance capacity of an individual (Coyle, 1999). According to Bouchard et al, 2000, the ability to cope with the demands made during a performance of endurance activity is influenced by many determinants. These determinants are physique, body composition, maximal oxygen consumption (VO2 max), biochemical factors, nutritional status, thermoregulation, sub-maximal exercise tolerance and efficiency, social factors and psychological traits. Furthermore there is realization that each of these determinants is in reality a host of several factors instead of being a single characteristic (Bouchard et al, 2000). This paper restricts itself to the evaluation of maximal oxygen consumption, lactate threshold, exercise economy and thermoregulation as these factors constitute the physiological determinants of endurance performance. Such a view is supported by Tanaka and Seals, 2008, who give maximal oxygen consumption, lactate threshold and exercise economy as the main physiological determinants of endurance performance and Coyle 1999, who contends that thermoregulation is a physiological determinant of endurance performance, due to the intense and prolonged oxidative metabolism that is characteristic of an endurance performance. For the performance of physical activity the body requires energy. In performance sports the physical activity involves aerobic energy production means, where oxygen is a key component. In other words oxygen is used up during physical activity and for sustained physical activity at high intensity higher levels of oxygen requirement and utilization there is a high demand for oxygen. The greater the levels of oxygen that are taken up the more are the energy that is

Friday, September 27, 2019

Macro Essay Example | Topics and Well Written Essays - 1500 words

Macro - Essay Example This can be thought of as a result of the rise in price levels. However, because of the price rise, the SRAS curve shifts out to SRAS2. As a result the short-run equilibrium in period 2 is E2, Output falls to Y2 and the price level shoots down to P2. Hereon, the aggregate demand curve remains stationary, and the SRAS gradually climbs along the AD curve back to the initial equilibrium level. The price climbs up back to P0 and the output level converges to its long run level over the long run. Thus, in the long run there are no effects of the positive demand shock since it is temporary. However, there are short-and medium run effects. 2. To answer this question it is important to understand what the role of MPC is in the construction of the IS curve. In the diagram above, we show how an increase in investment affects the goods market equilibrium. Suppose initially the interest rate was fixed at r0 and the investment expenditure was I0. The Effective demand was E0 = C+I0+G. As shown in the above part of the diagram, the effective demand intersects the 45 degree line at output level Y*. Thus, the combination (r0,Y*) ensures equilibrium in the goods market. It is thus a point on the IS curve. Now suppose the interest rate falls to r1. As a result investment rises to I1. So, there is an increase in effective demand as well. Consequentially, Y** is the new equilibrium point. Therefore (r1,Y**) is another equilibrium combination of interest and real income. Joining these we get the IS curve in the lower half of diagram 2. The crucial point to note here is that the slope of the IS curve depends crucially on the slope of the effective demand curve, which is the MPC. Evidently if the Effective demand curve was steeper implying a higher MPC, then the increase in equilibrium income would have been smaller. Thus, we understand that higher the MPC, steeper will be the IS curve. The increase in equilibrium income following an autonomous increase in investment follows a multipl ier mechanism. The value of the multiplier is equal to: . Therefore if the mpc = .75, multiplier is equal to 4 and if mpc = 0.25, the multiplier is equal to 1.33. Therefore, the increase in the income will be equal to 4*60 =$ 240 million in the first case while it will be only $79.8 million in the latter case. The reason for a smaller increase in income when the mpc is smaller lies in the definition of the mpc. It stands for the additional spending on consumption from each additional dollar earned. The higher this value, the higher will be the increase in effective demand following every increase in income. The propagation will be greater, greater the mpc. 3. Obama selling hard on economic stimulus plan AGENCIES,  Jan 25, 2009, 07.49pm IST WASHINGTON: President Barack Obama relentlessly pressed his sales pitch for $825 billion in government spending to halt the US economic slide, dispatching his vice president and top economic adviser for appearances on Sunday television interview programs. Vice President Joe Biden and Larry Summers, the economic chieftain, will be emphasising the message outlined by Obama in his first Saturday radio and Internet address from the White House. The new president touted the benefits of the huge spending program, telling Americans it would produce better schools, lower electricity bills and

Thursday, September 26, 2019

Culture and communication Essay Example | Topics and Well Written Essays - 250 words

Culture and communication - Essay Example Then I must make sure I view patients as individuals rather than members of a particular category. Considering the patient’s perspective in an empathic way is vital, especially when they make non-verbal expressions, which I must be careful not to miss or ignore. Lastly, forming a partnership with the patient will reassure them that we are working together towards one end, standing us together, rather than on either side of a gulf. This promotes trust and understanding. 2. First impressions last longest: Matthew said he hopes to improve his expression and tone to reflect a more caring attitude, seeking to comfort and soothe the patient. This is very good, because patients place a lot of trust and hope in a medical practitioner, so it should not be left to chance or personality. However, training in aspects of cultural competency, and in avoiding unconsciously categorizing patients (Medscape CME 2008), is something I must address as critical, in addition to appropriate bedside manner. A patient should feel on a level standing with all others, and feel that I can empathize and consider their individual circumstances and preferences. Experience will help me gauge facial and other non-verbal messages to accurately decipher a patient’s preference, fears, choices and inclinations. This means I must look inside myself and discover more about how I regard members of our culturally-diverse

Wednesday, September 25, 2019

Case Study Research Assignment Paper Example | Topics and Well Written Essays - 1500 words

Case Study Assignment - Research Paper Example These alterations threaten to transform the global environment. As one author imagined it, â€Å"The year is 2035. In New York, palm trees line the Hudson River †¦ Phoenix is in its third week of temperatures over 130 degrees †¦ Holland is under water. Bangladesh has ceased to exist †¦ in central Europe and in the American Midwest, decades of drought have turned once fertile agricultural lands into parched deserts (Rifkin, 1988).† Composition of Greenhouse Gases Methane and carbon dioxide primarily constitute the greenhouse gases. They also consist of water vapor and trace amounts of other gases including ozone, nitrous oxide, and HCFCs. Greenhouse gases â€Å"trap† some of the sun’s infrared radiation within Earth’s atmosphere, similar to a greenhouse. As the levels of greenhouse gases in the atmosphere increase, they trap more of the sun’s heat in the earth’s atmosphere, which has a number of effects on the earth’s env ironment. Were it not for greenhouse gases, most of the sun’s energy would radiate back out into space, leaving the earth cold and lifeless with an average temperature of minus 18 degrees C (0.4 degrees Fahrenheit) (Miller). ... There is no doubt this atmospheric buildup of carbon dioxide and other greenhouse gases is largely the result of human activities. Combined with unnaturally elevated levels of naturally occurring gases, global warming is exacerbated by anthropogenic emissions of additional greenhouse gases into the atmosphere. To illustrate the problem, under pre-Industrial Revolution conditions, global levels of carbon dioxide were around 275 parts per million (ppm). Carbon dioxide levels increased from 275 ppm to 346 ppm between 1860 and 1986, primarily due to the burning of fossil fuels and deforestation (Flavind & Tunali, 1995). Plants convert carbon dioxide to oxygen and are one effective way to absorb carbon dioxide from the atmosphere. Deforestation has resulted in a reduction in the carbon dioxide to oxygen conversion. It is estimated that deforestation contributes 1.0 to 2.5 billion tons of carbon dioxide emissions annually (Oppenheimer & Boyle, 1990). It is thought that global levels of car bon dioxide in the atmosphere will reach 550 ppm sometime between 2040 and 2100; however, most analysts believe those levels will be reached closer to the middle of the twenty-first century (Rifkin). It is estimated that over the next 100 years the temperature will increase about 1.98 degrees C (3.6 degrees Fahrenheit). Such a severe temperature change would most likely cause an increase in heat waves and drought, the spread of infectious diseases, and the disruption of ecosystems worldwide. Furthermore, increased global temperatures is causing the melting of ice in both polar regions, resulting in a rise in sea level, predicted by climatologists to be up

Tuesday, September 24, 2019

George Whitefield Essay Example | Topics and Well Written Essays - 750 words

George Whitefield - Essay Example He died in 1770 (Orentas). Whitefield was specifically popular among the poor and the illiterate lot for his wonderful power of oratory, so they gathered in large numbers to listen to him. Brief history of George Whitefield: In his childhood days, Whitefield would often skip school in order to prepare himself for the on-stage performances that made part of his school’s co-curricular activities. He was a big fan of plays, and had read hundreds of them. In the later years of his life, Whitefield retreated from acting and spared theatrical performances altogether, yet the practice he did in the early years of his life was sufficient to inculcate the qualities of a potential preacher in him. How Whitefield got into preaching: Whitefield joined Pembroke College, Oxford after his school was over. It was the very college where Whitefield joined a community of pious â€Å"Methodists†. Those Methodists introduced themselves to others as â€Å"the Holy Club†. Wesley brothe rs, namely Charles and John were the leaders of this group. Having joined the Holy Club, Whitefield felt a change inside himself and his concerns for the religion and its teachings grew manifolds. As a result of his increased association with the religion, Whitefield took the decision of serving as a missionary in the colony of new Georgia aside the Atlantic Ocean. â€Å"Fight the good fight of faith, and God will give you spiritual mercies† (Whitefield cited in â€Å"BrainyQuote†). The qualities of George Whitefield: 1. The oratory power: The most distinguishing quality of George Whitefield was that he was blessed with a magical oratory power by the nature. He did not know it from the start, but soon as he began to make speeches in front of the public, Whitefield realized that people in the crowd hung on every single word that he uttered. He had an unusual way of portraying the characteristic features of various characters in the Bible. There used to be a great realis m in his speech. While making the speech, Whitefield used to cry and dance. He spoke at the top of his voice. David Garrick, who used to be one of the most popular actors in UK in those days said, â€Å"I would give a hundred guineas if I could say 'Oh' like Mr. Whitefield† (â€Å"Christian History†). Once, it so happened that he was speaking about eternity. While making the speech, he suddenly paused, looked sideways and screamed, â€Å"Hark! Methinks I hear [the saints] chanting their everlasting hallelujahs, and spending an eternal day in echoing forth triumphant songs of joy. And do you not long, my brethren, to join this heavenly choir?† (â€Å"Christian History†). 2. Gathering of the mass: Whitefield knew the magic of gathering people in no time. Crowds that he used to address often exceeded the entire population of the cities in which he would make the speech. Whitefield made a tour to America in 1739 with an intention to preach. His first stop in America was Philadelphia which was the world’s most cosmopolitan city. To hear his speech, so many people gathered that even the most spacious churches in Philadelphia could not accommodate them. The crowd in Philadelphia had some 8000 people in it. In order to address them all at one time, Whitefield had taken them outdoors. Often, Whitefield himself became surprised to see the volume of listeners and would think how scattered crowds managed to gather so quickly

Monday, September 23, 2019

Communicative ethics in the workplace Term Paper

Communicative ethics in the workplace - Term Paper Example Differing environments and diverse job classes cater to a wide variety of mental wavelengths as well as sociological and psychological characteristics each pertaining to an individual area of expertise. When postulating the idea of communicative efforts to breed desired results in any given situation, a careful analysis of the environment is key to success. Discussing the idea of communicative ethics in a precise manner is going to help us understand the underlying factors that make up human interaction in each scenario. Sticking to a very general and concise approach, each branch of communication involving diplomacy, creating credibility, and building trust will be elaborated on by examining ethical relations in varying contexts. Ethics is defined by two categories of thought relating on how to examine human actions within a specific paradigm. The first of these is called categorical ethics, whose main idea is defined primarily by Immanuel Kant as the â€Å"categorical imperativeâ € . The categorical imperative states specifically that actions can be either right or wrong, that they must be categorized in some way or fashion and thrown into a labeled dichotomy. The basis of his idea stems from the humanistic quality of desire. If a human being needs or wants something then inherently the human will seek out a path of attaining what he or she so desires. Determining factors as to the actual motivations behind the desire are what Kant zeroes in on and labels as good or bad. The deeper aspects of the categorical imperative are a syllogism to measure out the morality of the action. By developing the ability to analyze given situations in varying circumstances we gain the ability to determine what action to take will have the most beneficial outcome for us as an individual. The desire for a specific outcome will change the shape of the methodology used to acquire it (Cheney, 2004). Discursive ethics are then bound by whether or not individuals are engaged in di scourse for the basis of self motivation or a common understanding of the ethical dilemma of the other individual. This brings about the idea of subjective ethics, or whether or not when two humans engage in communicative discourse do they in fact consider or perceive each other’s subjectivity. This idea really stems away from the right and wrong dichotomy of Kantian ethics and displays the characteristics of meshing into the gray area. Subjective ethics takes the approach of rationally analyzing different situations and determining a basis of value for an action that may or may not be all good or all bad, sometimes completely being in between. In terms of corporate or social responsibility even imagine the topic of CEO compensation. How much compensation is really able to be classified as good or bad, more or less, enough or too much? Being virtuous and steadfast with decisions in the social world tends to breed positive results, overzealous attitudes and lax performance do not. Edmund Burke stated that each human in themselves carries a â€Å"lamp of experience† (Sherman, 2009). This lamp is a guiding light which illuminates all experiences which shape the subjective reality of an individual, therefore making each human interaction a subjective experience in which no one human can truly understand the subjectivity of another due to the lamps having taken each one on a different path in life. However, the closer two individuals come to understanding the subjective nature in the interactions taking place, the more value that can be placed on the discourse therein (Sherman, 2009). The idea of communication being utilized by any individual for the purpose of developing complex social relationships in the workplace will be analyzed thoroughly by examining what it is to use communicative ethics, understanding the diverse differences between workplace environments and their impact on communicative structure, and finally by grasping the total net profi ts and

Sunday, September 22, 2019

Business Ethics in today's America Essay Example | Topics and Well Written Essays - 500 words

Business Ethics in today's America - Essay Example To familiarize more Americans, and especially the professionals with ethics, American business ethics was taught in American institutions of higher learning as a course, starting the period before 1970s. This led to America becoming a society that highly relied and employed business as well as social ethics in its different operations at the state and community level. In 1976, the Social Issues in Management Division of the Academy of Management was founded, out of the need and awareness of the aspect of business ethics. Similarly, in 1980, the Society for Business Ethics was founded, and the period after this has been marked with great awareness of business ethics among the American population. This business ethics consciousness molded a culture of ethics that has revolutionized to become the contemporary American business ethical environment (Petrick, Cragg & SanËÅ"udo, 2012). Since the American business ethics greatly borrows from social ethics, it is therefore, largely involved in social issues as well. However, greater reinforcement in business ethics falls on the actions and activities of the players in the business environment. These include companies, both small and big, as well as the employees of companies, as these act as representatives of the companies they work for. The overall actions and operations of companies are guided by the laid down standards of ethics, to which, most companies subscribe to more than one of them. In addition, American business ethics involves the theoretical parts, which companies must also adhere to. One of these areas is concerned with environmental protection. Each company must prove that it is responsible for the environment. This is through participation in activities that promote environmental safety. The companies must as well engage in practices that will not contribute to environmental degradation. This includ es tree-planting activities,

Saturday, September 21, 2019

Black and White Photography Essay Example for Free

Black and White Photography Essay Black and white photography can be misunderstood in a modern artistic perspective. This type of photographic depiction is captivating and speaks through the image into the mind where it processes the lack of color by visualizing the depth and contrast vividly. An image that used in colorless photography was seen prior to the 20th century as the normal way to take pictures, but now we have color photography. However, photographers are still finding that black and white images are important to documentation, art, and photojournalism. Black and white photography is a technique that creates a unique impression upon the viewer that cannot be seen in traditional color photograph. No one has to be an expert to realize when looking at a black and white image, that it is something out of the ordinary. â€Å"Black and white and color photography are two different languages. † (Hass 14) Looking at two images side by side, one black and white and one color, the color photograph may be striking, although when just glancing that opinion may be true but looking at them for a long period of time, the colorless picture will prove its self by composition using shadows and highlights. The darkness that seems to be apparent in a black and white photograph usually brings the viewer to believe it is sad and depressing but that opinion is in the eye of the beholder, can a photograph of a sunset be sad and depressing just because it is in black and white? â€Å"The ultimate truth is that the black and white digital photography can make the world look completely different from what it is through the human eyes† (Jelling 1). Many digital photographers actually prefer to shoot images intentionally being black and white, in low contrast situations. So a dark or overcast day can be a great time to shoot out door shots. Most of the time for black and white photography, after the image is taken, it doesn’t need to be photo shopped or edited because the beauty stands on its own. In a color photograph, a lot of editing has to be done because of all the complex colors and shades. For example, red eye can be seen in a color photograph but cannot be seen in a black and white photograph. Many visual tools are used in a colorless photograph including: form, tone, texture and pattern. All of these visual tools are more prominent because there is nothing to take away from the original art of what has been captured. In a color photograph, the color is stealing the viewer’s attention or distracting it away from being a great photo and the appeal of the image is less in the art and more in the color. The viewer is more fascinated with the pretty colors than the deep truth that a black and white image beholds. Color is seen as a major distraction to the overall â€Å"mood† of the picture, when color is removed, the subject can be seen much better. â€Å"What does black and white convey to the viewer? Separateness and coolness with overtones of art, age and credibility† (â€Å"In Living Color† 1). Anyone can see the difference a black and white image holds, it is clear that there is a difference and the subject stands out unlike a color photograph where only the color is seen as a whole, in black and white, what is trying to be seen is clear. â€Å"Light and dark are the fundamental photographic components. Black and white was once the only kind of image available. However, a black and white image contains more than just black and white, light and dark, it has a full range of tones from paper white through light, mid and dark greys to dense black. (Prakel 15). â€Å"Black and white Photography always gives one the feeling of looking at real art. While sometimes bad photographers use the method (of using black and white photography) to cover their inability to take a good shot, in the hands of a true master, black and white shows the best photography can offer. † (Enk and Delbos 1). Unlike the average person taking pictures in black and white, professionally done black and white photographs can be stunning and nothing like any other type. Many photographers regard colorless photography as the purest form of photography available, even compared to still life. The definition of black and white photography is any type of photography in which form, tone, texture, and pattern are the main focus of attention in a photograph. Color depicts reality and with a colorless photography it is unrealistic, meaning the human eye cannot see what the camera sees, we see color in everything but a colorless photograph shows us what we cannot see. It allows the viewer to interpret reality through a photographic medium. Black and white images are, by their nature, abstract and can tolerate much more tonal manipulation without sacrificing realism because it works in a spectrum of black and white and everything in between. â€Å"The sheer beauty of a well-lit black and white frame is hard to beat because it’s difficult to produce that type of focus and simplicity when you’re shooting in color. † (Caterson 1) Lighting is a major part of black and white photography; it redefines the image into something great. Light turns an average picture into a magnificent one, if he lighting is done right. Shadows play an important role in the composition of a black and white photograph. That is why black and white photographers shoot their pictures in a very well lit environment. † I suppose I would describe black and white, or monochrome photography as a filter. It fitters out the color so you become aware of the light, the shadows, the composition and not the color. † (Caterson 1) â€Å"Seeing is not enough; you have to feel what you photograph. â€Å" Andre Kertesz, Photographer. The most prominent aspect of a black and white image is the feeling the viewer gets from looking at something that has color but has been taken and made into something that is made of greys and shades of contrast instead of what was a bright red is now black, for example. The feeling is usually somber and dark but can be taken as a good thing because the darkness portrayed comes from the instinctiveness of a black and white photograph being from history and the old days; black and white photography is associated with history because that was the only kind of photography available at that time. Selenium toned, silver-based, black and white photographs have an inherent depth, luminosity, and 3-D quality, unlike that produced by any other process† (Olssen 70) â€Å"Just as in the media of the written word we have poems, essays, scientific and journalistic reports, novels, dramas and catalogues, so with photography we touch the domains of science, illustration, documentation and expressive art. † Ansel Adams Photographer. â€Å"Color photography of actual settings overwhelms with its specificity and leaves little to no room for distance and thereby for theory† (Sassen 438). Distance is something that color photography has trouble with grasping. Distance comes from the monochrome parts of an image that create the depth form a fade of one color. Shadow can be seen in that one color usually being grey in black and white and in color it turns out to be a mixture of colors that confuses the image as being movement instead of just distance. â€Å"The two form a striking juxtaposition that is a testament to the stark power of black and white photography to capture the range and depth of ascetics, emotions and, often unbeknown to its subjects, history. (Enk and Delbos 1) The credibility of black and white photography may seem to be fading away, although it is sure to shine as it did in the history books, telling its story so vividly. As important as it was then it is an art that has been extremely perfected throughout the years, it is now what no one thought it would become. It was thought to never return as color photography arose but even in the coming years, it will prove itself to viewers just as it did in the days when it was famous.

Friday, September 20, 2019

The importance of Customer Relationship Management

The importance of Customer Relationship Management The main of Customer Relationship Management is to gather information or data about the customers. By using the data the customer service is made easy for those dealing with the customers as they have the readily available information needed to solve the issues. If customer is satisfied then the organization can have profitable business and also the support staff have the more resources available . A more data work is needed for the customer relationship management and these data work include the customer name, address, date of transactions, pending and finished transactions, issues and complaints, status of order, shipping and fulfillment dates , account information and many more etc.., The support staff must have the information from the customers as to provide answer to their needs to solve the issues without having to wait in the queue for long time and also to avoid them from going to other departments of the bank. With these customer service representatives will also be able to see customers previous concerns. According to Lynette Ryals; Andrian Paine (2001) with all the information about the customers previous concern the customers with the same issue again will not have to say again the same story all over again. This helps the support staff in taking less time to solve the problem and helps in increasing higher productivity of the support staff. Management success depends on the customer relationship management as it give the customer satisfaction and efficiency of service information by the help desk people at banks. This system also helps the organizations future course of act, whether it involves separating out one of the products in the shelve and the products that are sold. The information provided by the customer relationship management also helps the marketing and advertising people in identifying what ideas work and which do not work. Integration of Customer Relationship Management systems is an important task in achieving successful business profits but its not that easy task to integrate CRM system in banks. Most of the banks fail to integrate the CRM system as they need to share information for it to be effective. These systems also help in business expansion as they can handle huge amount of data which helps in coping with the increased number of customers and their data. By successful installation and implementation of CRM system can be sure that banks business will be successful and their customers are lot more satisfied than before.(Adrian Payne; Pennie Frow 2003) Why Customer Relationship Management is important to the organizations? Some of the reasons are stated below: The main strength of the Customer Relationship management system is that it organizes and collects the information about the customers and with this information the marketing staff can analyze for the future opportunities for example by this system the banks analyze the needs of the based to the customers and whats the customer needs but they arent buying. By available information the marketing staff develops a sales strategy. This includes package of new products and services offering to the customers with some incentives. The other reasons for the importance of Customer Relationship Management System is that each every customer is important to the business but some other customer are more worth than others . By differentiation of sales efforts organizations can produce more profits per sale hour and also they can increase more sales. With the help of CRM tools they can identify the position of department sales are most profitable and which customers are expected to buy them. Customer satisfaction is vital in the CRM systems as customer satisfaction involves two ideas: one is to meet the customer needs and other is to keep the keep the promises or words to the customers. For example if a customer requests for an appointment and request was confirmed with appointment date , then if u deny his appointment on given time then this shows ur respect or value given towards the customer . In this way , CRM is used to make sure that the organization is meeting the customer needs as fully as possible. Professional handling of after sale contacts such as service calls , resolving customer issues or helping the customer to choose the right product. Last but not the least is CRM system helps the organization sales and customer support representatives to work in smarter way because it provides the improved information about the customers at their finger tips which helps in maximizing the revenue of the organization. 2.7 :Purpose Of Online Banking: With the banking experiences all the banks has entered the online bank market with them traditional banks have also been moving to Internet banking(Geralch, 2000) , there is a wide acceptance that future retail banking will be influenced by electronic transactions( Jhonson et al.,1995; Graham,1997; Treanor, 1997). With the estimation there would be 60% of retail banking transactions will be online in the next ten years time( Barwise, 1997), These estimation can also be increased now a days as some internet banks have no branch offices; which they can reduce costs of operating and fixed costs by having replaced staffs and physical facilities with Information Technology (IT). These facilities or services gave the internet banks to offer lower or no fee services and also offering higher interest rates on saving accounts than to the traditional banks (Geralch, 2000). 2.9 Different e-CRM models in Online Banking: There are different eCRM models implemented by different banks in order to have relationships benefits with the customers and to gain loyalty, customer lifetime value for the banks. One of the models for e-CRM is one-to-one relationship collecting the data about the individual customer and trying to offer them the products closer to individual need. Transparent Marketing: In this the company involves in giving the individual customer as much control of the offer as possible to customer. Classic CRM: here the customer data is grouped as to be managed in a limited number of segments with giving different offers to each segment. Personalized communications and targeting: here the offer is similar to each individual customer but there is a light difference in their movements towards specific individual customer. 2.9.10 Benefits of e-CRM to Banks and Customers: e-CRM e- CRM benefits to customers Customers Interaction and Satisfaction Convenience to the customers Transaction processing speed through e- response Quality service e-CRM benefits to Banks Better relationship with the customers Using e-mail as communication channel Personalized or one to one services Using internet and websites to market their products Transaction security is benefited 3. Research Methodology 3.1 Introduction: In this chapter the main purpose is to look at the research methodology implemented by the researcher in this dissertation in order to collect data which will lead to successful literature review and to approach the theory by drawing conclusions from articles, theories and along with these some questionnaires that will lead to aim and objectives of the project. This chapter also gives some specific reasons why a research methodology has been used and it also shows how it helped to structure the content of this dissertation from a theoretical and also practical point of view. Primary and secondary data research may not be taken into consideration sometimes as it may not answer all the research questions the researcher wants to find out. This is because the information available may be out of date or it cannot relate the certain company or organization. But to answer the research question the researcher approaches primary research methods to find relevant information of the theory. 3.1.1: Research Plan and Objectives: The primary aim of the researcher is to examine and find the significance of electronic customer relationship management in online banking. Based on the case study and the questionnaire response the research questions can be examined and results can be obtained. 3.1.2: Designing the questionnaires: According to Saunders (2007) in order to do a flexible test the data collected from questionnaire and the reaction taken towards the data collected has a great extent, the researcher follows the Saunders statements as to design perfect data analysis a proper questionnaire must be designed. For a perfect data to compose one need a proper question and also data extracted from the questionnaire response will give proper data analysis. These data should be composed constantly. 3.1.3: Ethical issues of gathering data: As per Saunders (2007) variety of ethical issues are related with collected information, these ethical issues are dependent on the gathered data of both the qualitative or quantitative data. It is equally important that there should be a connection between the research problem, data collection and the analysis of the data. 3.1.4: Privacy and Anonymity: As per Saunders et al., (2007) privacy and anonymity are important to both organization or in person as it plays vital role in purchase access and meeting orders of an organization. According to Easter by -Smith in 2002 privacy and anonymity help in implication as research advancements for both the primary data collection and interviews. 3.1.5: Ethical issues: According to Saunders et al., most of the business studies and its research will always associate and maintain from the case of an organization which always guides to a series of ethical issues in a periodic manner. The researcher gets a contribution from the employees and customers of an organization while performing research in an organization or specific sector. With this the researcher can easily and analyzes the data as accurate information or primary data obtained. Researcher/Interviewer The researcher must be clear about the information required and based on that researcher designs a question. Respondent The question is decoded by the respondent in a way the researcher is intended. Researcher/Interviewer Researcher decodes the answer to analyze the data. Respondent Respondent answers or encodes the question Source:http://books.google.com/books?id=DKvOhRaTeXcCprintsec=frontcoverdq=foddy+1994source=blots=MNnxaHHFLWsig=KVEQmF2wgTvf9NJbRoiCw68EXNghl=enei=dq9xTNGSBtCPjAfXwLyoDgsa=Xoi=book_resultct=resultresnum=5ved=0CCcQ6AEwBA#v=onepageq=foddy%201994f=false Mainly types of questionnaires involve the grouping of release and blocked questions. Questions with comprehensible phrasing and also with provisos are probable to be recognizable, and understand by means of, by which the reactants can progress the strength of the questionnaire. From time to time release questions can be referred as open ruined questions (Dill man, 2000), and also reactants give the respond in their personal way (Fink, 1995a). 3.1.6: Data Used: In this research, the researcher has used both the primary and secondary data analysis. The researcher has used both qualitative and quantitative data analysis where both of them are having the potential as well as weak points (Smith, 1975).in this research the researcher has concentrated on both the primary data and the secondary data, In an organization point of view the researcher has taken a case study for the analysis of eCRM in online banking and questionnaire response was takes as primary data research. 3.2: Mechanisms Used: 3.2.1: Questionnaires: The researcher has circulated x number of questionnaires to the bank customers among the students of University of Salford, in which I got x number of responses. And these responses are analyzed for the accurate data required by the researcher. These questionnaires are best explained in the next section. 3.2.2: Data Presentation and Analysis Techniques: The researcher approaches Microsoft Excel for data presentation and presenting the questionnaires to the customers and also to differentiate the questions. Researcher has designed the semi structured graphs with respect to percentage ratios of customers response to the questionnaires. This avoids the confusion with the data analysis and helps researcher to frame and analyze the response data easily. 3.3: What is research question and objectives? 3.3.1: Research question: Whats the significance of eCRM in online banking? 3.3.2: Research Objectives: How eCRM implemented in online banking What benefits customers and banks achieve by eCRM technology in online banking To evaluate the eCRM technology implementation in online banking. 3.4: Research Design: As per Saunders (2007), research plan can be of how well the research questions can be responded and also significantly defining the research question, where it cannot be overstressed much. Research plan also includes the main objectives which are designed from the research questions by identifying where the data is collected from different sources and also considering the constraints as well as ethical issues between design and strategy. 3.4.1: Research Philosophy: According to Saunders (2007), the research philosophy is outlined because it has taken significant assumptions and also it regards the way from where the researcher wishes to vision the world. As per this, the main authority of process is likely to be mainly concentrated on the relationship between understanding the customers and the process on which it has to be improved. There are 3 ways of thinking in the philosophy of research. Axiology Epistemology Ontology(Saunders et al., 2007) Each and every approach differs in a way such that they have their own research procedure and the business situations of management research which are not only compound but also exceptional. (Saunders et al.,, 2007). 3.4.2: The Research Paradigm , design and methodologies: 3.4.3: The research Paradigm: Based on the examination and expressing form of research methodologies, the researcher obtains a qualitative and quantitative methodology of research paradigm. Effective and concentrated data is obtained by the qualitative research and over a specific period of time numeric data is obtained by quantitative analysis in natural settings. Surveys, surveillance, and interviews etc are the data gathering techniques involved in the collection of data. (Maykut et.al, 1998). 3.4.4: Epistemology: Interpretivism can be part of epistemology perspective as it advocates the necessity of the researchers to understand the differences between humans and their role as social actors (Saunders et al, 2007). In this epistemology the researcher must be in an empathetic stance, where the researcher needs to go into the world of their research subjects and from their point of view must be understood. This approach can be considered because it differentiates the subject matter between social sciences and the natural sciences. A different logic research procedure is implemented by Interpretivism as it reflects the distinctiveness of humans as against the natural order. http://www.essayforum.com/essay-writing-feedback-3/qualitative-research-methods-coursework-review-1952/ 3.4.5: Positivism: The research philosophy also produces the main factors of Positivism and this can also approve the philosophical situation of the natural scientists. Where positivism can be favored as working within the reality of social society and Physical and natural scientists produce researchers by the generalizations of end products (Remenyi et al. 1998). Positivism emerged due to the speculative philosophy inability to solve the philosophical problems which have been a raised as a scientific development. 3.4.6: Realism: In Realism scientific analysis is narrated when this is considered as one of the epistemological situations. Showing exactness of the objects that are having continuous self governing of the brain of human can be the exact meaning of Realism. Bringing up the actuality fact in which objects are of self determining of the human is the main history behind realism. The expansion of advance scientific information by realism can be part of epistemology which is related to positivism. (Mark Sanders et al., 2007). 3.4.7: Interpretive: The dissimilarities between the human beings and social performers is recognized by the supporters with the help of interpretive .Interpretive is also considered as a part of epistemology Interpretive is also called as symbolic interactions. Interpretive can be considered as sociological paradigm which differentiates by conducting research between humans and the objects like computers and automobiles. Understanding in an exact way and take action out in agreement is done in dramatic inventions where actors play a major part of role.(Mark Sanders et al., 2007). 3.4.8: Ontology: The philosophical study of nature of being or existence or reality is said to be as Ontology. Greater extension of the epistemological deliberations is considered when they move up the research questions of the supposition that are going to be included and regards of the work and the way the world work. Dedication is supposed to exist in different methodologies. Illustration of the supporters in the middle of business and researchers placed in management are two main features of Ontology. The first and main feature of ontology is about the objectivism.(Mark Saunders et al., 2007) 3.5: Research methodologies: 3.5.1: Qualitative and Quantitative: According to Zikmund (2000) any research should be qualitative or quantitative. Selectivity of approach based on the research objective is considered as quantitative research where as qualitative approach is based on the subjective nature of the research and this is also related to the case studies which are nearly related to the research objective. By conducting proper analysis which includes interviews, questionnaires, feedbacks, e-mails helps in answering the questions like why and how , which is considered as quantitative approach (Miles Huberman, 1994). Research papers and case study analysis are considered as qualitative methods of approach, where the main aim is to receive the information and there by understanding the research problem. From the above discussion it is clear evident that researcher gets the accurate data and also finds flexible to understand the research in particular. Thus quantitative research gives the researcher better idea of studying the objectives of the research rather than just generalizing them. 3.5.2: Research Strategy: Based upon research strategy there are different types such as experiments, surveys, observations, questionnaires and case studies. (Yin, 1994). 3.5.2.1: Experiments: Experiments conducted in any business have good perspective in establishing effective relationships. These experiments help to pick up a variable and allow controlling the other two likewise. Controlling circumstances leads to pick up one or more variable which can be operated to test a hypothesis, but controlling of circumstances is achieved by conducting experiments. (Zikmund, 2000). According to Yin (1994) this research study doesnt suit the experimental research strategy as it doesnt have control over the behavioral events. 3.5.2.2: Case Studies: In these case studies the researcher obtains the data from one or few similar situations in their research area of work. The case study explores the whole organization and this is main advantage of the case studies research strategy. An empirical examination of a definite event within the context of the real world can be considered as case study research strategy (Saunders et al., 2003). This approach also produces solutions to how, why, and what questions (Yin, 1994). In this research the researcher also choose the case study analysis within the organization point of view. 3.5.2.3: Observations: Observation strategy is much used in research by using the written or recorded data (Zikmund, 2000). One of the major advantages of the observation technique is that it records the behavior without relying on the respondents reports. The data collected is discrete and passive where respondents are not involved, it can often be considered as non -reactive. 3.5.2.4: Interviews: Face to face interview or questionnaire sent or formal surveys with structured questions are different types of interviews. (Yin, 1984). The researcher has chosen this method of research strategy such that researcher can analyse all the bank customers responses. The researcher has mainly chosen the survey methods by collecting data from the bank customers with help of questionnaires on the data sheets. Here the survey methods are implemented as this is convenient and inexpensive for the researcher to obtain the accurate data required for finding the results with respect to the literature review discussed. The survey methods can be of different types based on the objective of the organizations, the different sampling methods used in this research by the researcher are offline and online survey methods with questionnaire add to them. Offline survey: Convenience sampling method is one of the easy and inexpensive methods used in this research as it inexpensive, time saving and also it can obtain accurate data without spending much money. These also have the drawbacks but the implementation of convenience compensates other disadvantages. Probability sampling methods are expensive and time consuming when compared to convenience sampling methods and therefore the researcher has chosen convenience sampling method .However, before having the offline survey all the respondents must have following criteria to answer the questionnaire. Must be student of University of Salford. Must be familiar with internet so that they can be able to use internet banking service. The main aim of this offline survey is to obtain results from x number of students from different universities. Researcher also attempts to have survey from both the males and females for obtaining the valid data. For this approach, the researcher approached students of different universities to obtain the results by getting responses to the questionnaires in the data sheets. The time taken for having interview with respondents is less than two minutes to get the response data. The disadvantage of this kind of research method is the researcher can only obtain results to few students from different universities where this data cannot represent all the students of different universities in UK. Thus to overcome this kind of approach the researcher attempted online survey which did not limit the geographical representation of the respondent, which cannot be the negative issue of the research. By comparing these results from both online and offline surveys the researcher has drawn the conclusions. The questionnaire for the offline survey is presented in the appendix. Online survey: In this research the self satisfaction sampling method was used to obtain the results from the students. This method helps the researcher to get the response from different students from different universities in UK. Before this research the respondent must satisfy this criteria: Must be university student (full time) Must know the internet banking to answer the questionnaires. The main aim of the researcher is to obtain results from the students of different universities through the online questionnaire response. The researcher had designed in the questionnaire in http://www.surveygizmo.com/ and sent this online questionnaire to the University of Salford and various university students with the covering message to the respondents regarding the questionnaire response. The questionnaire was advertised on http://www.surveygizmo.com/ to obtain results from different students of different universities where researcher has friends in different universities. The researcher mainly concentrated on University of Salford, University of Manchester, University of Bolton, Liverpool Hope University and also students from different universities in UK through online questionnaire. The research questionnaire is presented in appendix. The questionnaire was sent to different students and out of them X number of responses were received in which only Y number of responses are valid as the customers cannot understand the questionnaire and this data was analysed using the reports from the response of the customers of the banks. Thus the online questionnaire was distributed to different students through university discussion forums or through the university administration network which took less than 10 minutes for the students to answer the questionnaire. The main Problem faced during this research is designing the questionnaire in the online survey website. The other problems are like students responding to only few questions and not to all the questions. 3.6 Ethical issues of Data Collection: There are few ethical issues occurred in this online survey. The online questionnaire doesnt have any personal data rather than the age and gender of the respondents. This is because the researcher attempted to compare results among different age groups among males and females. Here the main ethical issue is that the respondent answers the questionnaire only if that doesnt have any personal data questions such as name, address, mobile number etc. Thus the respondent answers the questions honestly with the belief. Due to fact that personal banking is a sensitive issue for many people, the researcher has mainly concentrated on subject related questions rather than personal data collection such as income, how often do they bank or any other personal questions which could affect the respondents response. |According Saunders et. al., the research should not embrace the population or any other material disadvantage. Here all the necessary precautions are taken to get response from the university students and results are analysed for the conclusion. Here the researcher did not offer any incentives to the respondents in order to get the response from different university students.

Thursday, September 19, 2019

Essay --

1. MAAKASUTUSE MÕJUTEGURID 1.1. Mullastik Eesti muldade mitmekesisus on pà µhjustatud Eesti looduslike olude nagu geoloogiline ehitus ning pinnamood tagajà ¤rjel. ÃÅ"le poole Eesti aluspà µhjast koosneb lubja-kividest ja seetà µttu on 75% mulla là ¤htekivimeist karbonaatsed. Eestis on ka palju rà ¤ndkive, millest suuremad on kaitse all. Duurim kivisus Eestis on Saare-, Là ¤Ãƒ ¤ne- ja Harjumaal. Eestis on ka suurenenud muldade tuulekandeoht, mille on pà µhjustanud turvas- ja liivmuldade massiivistamine ja kuivandeamine Là ¤Ãƒ ¤ne-Eestis ning saartel. Eestis on haritavate muldade boniteet keskmiselt 43 punkti. ÃÅ"le keskmise on Là ¤Ãƒ ¤ne-Viru-, Jà µgeva-, Viljandi-, Jà ¤rva-, Rapla- ja Tartumaal. Kà µige madalam boniteet Eestis on Và µre-, Là ¤Ãƒ ¤ne- ja Hiiumaal. (Joonis 1) Allikas: [EME 1 2008; muudetud 2011] Joonis 1 Pà µllumuldade viljakus. Pà µllumuldade keskmine boniteet (100-punktilises sà ¼steemis): 1 kà µrge (à ¼le 55 punkti), 2 à ¼le keskmise (50-55), 3 keskmine (45-50), 4 alla keskmise (40-15), 5 madal (alla 40) Soomuldade ja soostunud muldade ning muldade kivisus on Eesti mullastikule iseloomulik. Kolmandik muldkattest koosneb gleimuldadest ning viiendik soomuldadest, mis pà µhiliselt on metsamaadel. Gleistunud mullad hà µlmavad kuuendiku kogu Eestist ja veeriandi Eestis haritavast maast. Eesti muldade là µimis on và ¤ga erinev ja muutuv, see muutub nii mullaprofiilis kui ka territoriaalselt. Selle pà µhipà µhjuseks on mullatekkeprotsesside iseloom. Liivmuldade kà µige suurem osatà ¤htsus on Hiiumaal, à ¼le keskmise on neid Ida-Viru-, Pà ¤rnu-, Và µru-, Pà µlva-, Valga- ja Saaremaal. Rapla-, Pà ¤rnu- ja Là ¤Ãƒ ¤nemaal on suurim savide leviala, seal on palju harmisele tundlikke ja raskeid gleimuldi. Jà ¤rvamaal on leetjad ja leostunud viljakad liivsavimullad, kuid ka Rapla-, Viru- ja Jà µgevamaal. [EME 1 20... ... 2012] Joonis 2 Sademete keskmine aastasumma 1966–98 (mm) Eesti temeratuuri suurim mà µjutaja on Là ¤Ãƒ ¤nemeri, mis talveperioodil rannikualasid sisemaast soojemana hoiab. Eesti kliimale on iseloomulik temperatuuri ning pà ¤ikesekiirguse kà µikumine aastaajaliselt. Aastaajaliselt erineb tugevalt ka pime ja valge aeg, kus pà ¤eva pikkus kà µigub 18 tunnist suvel 6 tunnini talvel. Pà µhilisteks kiirgusolude erinevuse pà µhjuseks Eestis on pilvisuse eripà ¤rasused. Sisemaal on pà ¤ikest và ¤hem và µrreldes rannikualadega, sest soojal aastaajal on sisemaal paremad olud rà ¼nkpilvedele. Keskmiselt on Eestis pà ¤ikest 1600-1900 h. Kiirgusandmed 1966.–98. aasta kohta on pà ¤rit mà µÃƒ µtmistulemustest Tà µravere aktinomeetriajaamast. (Joonis 3) [Eesti ilma riskid 2012] Allikas: [Eesti ilma riskid 2012] Joonis 3 Pà ¤ikesekiirguse keskmised kuu- ja aastasummad Tà µravere aktinomeetriajaama 1966.–99. aasta andmetel

Wednesday, September 18, 2019

A Struggle for Acceptance of Gays Essay -- Homosexuality Religion Marr

A Struggle for Acceptance of Gays "When the dust settles and the pages of history are written, it will not be the angry defenders of intolerance who have made the difference, that reward will go to those who dared to step outside the safety of their privacy in order to expose and rout the prevailing prejudice." - John Shelby Spong Episcopal Bishop of the Diocese of Newark, NJ November 21, 1996 During World War II and especially the twenty years after brought great political and social changes to the U.S.. Undoubtedly, one of the major changes was the new awareness of homosexuality. If this new awareness was to the advantage or if it was really wanted by the gay and lesbian population is a question that arises; if they really had a choice in the matter is another. I think gays' relentless struggle for acceptance into mainstream society came from the American constitution itself. After all, the gay liberation movement started in America, the land of the free, where all men are created equal and with an inalienable right to pursue their own happiness. No one should be able to take these rights away from anyone. Also, in the 1950s, the civil rights movement became active and words like desegregation and equal rights for all became synonymous with the American way of life. Stand up and fight against those who have done you wrong! This is what gave homosexuals such a conviction to start fighting for their own cause. This paper will follow the progress of gay and lesbians in the twentieth century before, during and after World War II. What was their position in the armed forces during the war and what was government and military policy during and after the war on gays in the army and in government positions? How did gay and lesbians respond to the new policies after the war and why were organizations like the Mattachine Society and the Daughters of Bilitis founded? On December 7, 1941 at 7:55 a.m. local time, Japan attacked Pearl Harbor. The Unites States declared war on Japan and was suddenly a participant in the largest war in the history of mankind. A massive military force of 12 million men was assembled. American soldiers were sent to Europe and Japan to participate and win the Big One. The military bureaucracy grew accordingly and thousands of new jobs were created. With the military's enormous demand for personnel... ...os Angeles newspaper in March 1953 linking "sexual deviates" with "security risks" who were banding together to wield "tremendous political power". The Mattachine Society was restructured, with a more transparent organization, and its leadership replaced. It also changed its aims to the assimilation of homosexuals into general society, which reflected its rejection of the notion of a homosexual minority. However the Society declined, and at its convention in May 1954 only forty-two members attended. The Mattachine Society produced the monthly periodical ONE Magazine , starting in January 1953 and eventually achieving a circulation of 5000 copies. The regular publication of the magazine ceased in 1968, but its publisher, ONE Inc., still exists. In January, 1955 the San Francisco branch of the Mattachine Society began a more scholarly journal, Mattachine Review , which lasted for ten years. The periodicals reached previously isolated individuals and helped Mattachine to become better known nationally. Chapters functioned in a number of USA cities through the 1960s. However, they failed to adapt to the radical militantism after the Stonewall Rebellion and faded away.

Tuesday, September 17, 2019

Appreciation Due to Death :: Life Dying Essays

Appreciation due to Death Since the day the first man was created and then destroyed, a theory about life has been made. Everyday people take their lives for granted. But after they have faced mortal loss or life-threatening situations, their attitude towards life changes. They soon come to understand that the gift of life is to be appreciated and not taken for granted. Yulisa Amadu Maddy and T.S. Eliot are two writers who through their literature prove that death can change a person’s outlook on life. Both of these authors, however, express this theory differently. For instance Maddy, author of No Past, No Present, No Future, portrays this theory through the life stories of three very different African boys. Whether it is someone they care for or themselves, each one of these boys, throughout their life, is confronted or threatened by death. The story of Joe Bengoh’s life is one example of how Maddy shows that death can teach a person to appreciate life. Maddy begins Joe’s life story by showing readers his attitude towards life. He portrays it as an unappreciative and non-caring attitude. A reader knows this because in the beginning of the book Maddy describes how Joe’s drunken parents died in a house fire. When Joe finds out about this tragic event, he reacts by stating that "My father destroyed my mother; my mother inveighed against my father. Thank God they are dead"(4). By reading this, a reader can come to the conclusion that Joe despises his parents, doe s not care that they are gone, and has no appreciation for his life or anyone else’s. If he appreciated life, then he either would have felt sorry that the parents he hates lost their lives or he would have been thankful for not being in the fire. But Joe did not express any of these emotions; therefore meaning that he does not appreciate life. This ungrateful and unappreciative attitude of his, however, does not last. A number of life-threatening and mortal loss events happen to him. All of these events are the beginning stages to changing Joe’s outlook on life. They leave strong emotional and mental impacts on him, and force him to understand how to appreciate the life he is granted with. For example, it begins with the Mary incident. One summer Joe stayed at Ade John’s house and there they met a young, innocent girl named Mary. Appreciation Due to Death :: Life Dying Essays Appreciation due to Death Since the day the first man was created and then destroyed, a theory about life has been made. Everyday people take their lives for granted. But after they have faced mortal loss or life-threatening situations, their attitude towards life changes. They soon come to understand that the gift of life is to be appreciated and not taken for granted. Yulisa Amadu Maddy and T.S. Eliot are two writers who through their literature prove that death can change a person’s outlook on life. Both of these authors, however, express this theory differently. For instance Maddy, author of No Past, No Present, No Future, portrays this theory through the life stories of three very different African boys. Whether it is someone they care for or themselves, each one of these boys, throughout their life, is confronted or threatened by death. The story of Joe Bengoh’s life is one example of how Maddy shows that death can teach a person to appreciate life. Maddy begins Joe’s life story by showing readers his attitude towards life. He portrays it as an unappreciative and non-caring attitude. A reader knows this because in the beginning of the book Maddy describes how Joe’s drunken parents died in a house fire. When Joe finds out about this tragic event, he reacts by stating that "My father destroyed my mother; my mother inveighed against my father. Thank God they are dead"(4). By reading this, a reader can come to the conclusion that Joe despises his parents, doe s not care that they are gone, and has no appreciation for his life or anyone else’s. If he appreciated life, then he either would have felt sorry that the parents he hates lost their lives or he would have been thankful for not being in the fire. But Joe did not express any of these emotions; therefore meaning that he does not appreciate life. This ungrateful and unappreciative attitude of his, however, does not last. A number of life-threatening and mortal loss events happen to him. All of these events are the beginning stages to changing Joe’s outlook on life. They leave strong emotional and mental impacts on him, and force him to understand how to appreciate the life he is granted with. For example, it begins with the Mary incident. One summer Joe stayed at Ade John’s house and there they met a young, innocent girl named Mary.

Monday, September 16, 2019

Grade 12 Chemistry Notes – History and Development

3. 1 & 3. 2 Chemistry Notes Dalton * In 1805, John Dalton reintroduced the idea to explain 3 fundamental principles Experimental Work * Atoms of different elements have different properties * Law of definite proportion and multiple compositions: atoms of 2 or more elements can combine in a fixed ratio to form new substances depending on their combining capacities (eg. H2O vs H2O2) * Law of conservation of mass: atoms cannot be created or destroyed during a chemical reaction Conclusions * All matter is composed of atoms Atoms are the smallest pieces of matter and cannot be broken down further * All atoms of one element have identical properties Problem * Development of a cathode ray tube (by William Crookes) Thompson (1897) Experimental Work * Used a cathode ray tube a vacuum tube with electrodes at both ends * Found that there were charged particles that were travelling from one end of the tube to the other (from negative end to positive end) Conclusion * Proposed that an atom was a positively charged empty sphere containing negatively charged electrons raisin scone analogy What Thompson left us with? Atoms consist of negative electrons embedded within a positively charged sphere * Analogy of raisin bun often used Milikin’s Famous Oil Drop Experiment * Determined size and charge on electron * Discovered charge on single electron was 1. 6 x 10^19 C How it worked? * Knew mass of single drop of oil, calculated gravity on one drop * Charge was applied to falling drops by illuminating bottom chamber with x-rays, exciting electrons, causing them to attach to oil. * Using a battery, electric voltage was applied to the plates.When just right, the electromagnetic force would balance out the force of gravity, suspending particles in midair. * Noticed charge was always multiples of 1. 6 x 10^19 * Q= mg/E Gold Foil Experiment * Radioactive particles (alpha radiation) were fired at thin gold sheets * Screens coated with zinc sulfide detected the presence of the alpha radiation * Vast majority of alpha particles passed straight through gold sheet, however, approximately 1 in 8000 particles were deflected Chadwick and the Neutron When calculating the mass of specific nuclei, the calculated mass did not correlate with the associated charge of the nucleus * Chadwick proposed that neutral particles must be present to make up for the missing mass * Chadwick proposed a positive nucleus containing neutral particles Isotopes * Mass spectrometers were used to discover that all atoms of the same element were not the same * Elements contained several different forms of isotopes (atoms with the same number of protons, but different numbers of neutrons) Problem with the Rutherford Model Physics – bodies are accelerating when they change speed and/or direction * And electron travelling in a circular orbit is constantly changing its direction and therefore accelerating * This acceleration would result in the electrons emitting electromagnetic radiation, lose electrons, and collapsing the atom as it continuously spirals inward because it is losing electrons Enter Max Plank * Her was studying the emission of light from hot objects * What is visible light? When objects are heated, they emit various colors of light depending on how hot the object is * Ex. â€Å"white hot† objects are emitting the whole range of the visible spectrum * â€Å"red hot† objects emit light with wavelength of the infrared – longest wavelength * â€Å"blue hot† objects are the hottest as they emit light of shortest wavelength * Hot objects emit radiation. The hotter they are, the more energetic the radiation emitted is. The electromagnetic radiation changes as the object gets hotter. * The color of light emitted reveals temperature Explaining Intensity vs.Energy – The staircase which changed physics * Planck suggested that energies of the vibrating atoms in the heated solid were multiples of small quantities of energy (energ y was not continuous) * Introduced the term â€Å"quantum† * The slope is actually more like a staircase * Each step represents a ‘quanta’ of energy * A quanta is derived from quantity and refers to the smallest possible unit of energy that can be associated with a specific sub-microscopic even * An atom has to absorb or release an entire package (quanta) of energy or none at all.There is no ‘in between’ Heinrich Hertz: the photoelectric effect * Photoelectric effect when light is shone on a metal surface, electrons are released from the surface of the metal. The number of electrons released per second can be measured by a connected ammeter * Frequency is different from intensity. Electrons will only jump off if the frequency is right, however, how many electrons jump off will depend on the intensity of the light. How fast they jump off will also increase with higher frequency * The amount of energy in a light wave is proportionally related to its fr equency.High frequency light has high energy, low frequency light has low energy (violet has the most energy and red has the least) Einstein puts 2 and 2 together * In 1905, Einstein received the Nobel Prize for applying Planck’s idea to the photoelectric effect * When light strikes metal, some of the energy is used to allow the electron to break free from the metal, the rest of the energy is left over as the kinetic energy of the ejected electron * If one electron absorbs one photon (quanta of energy), it must be great enough or the electron to be able to escape * No electrons escape at low photon energies because the energy of the single photon was insufficient for the electron to escape the metal Energy of Quanta of Energy – Photons * E = h x f, where E is the amount of energy in joules (J), h is Planck’s constant 6. 6 x 10^-34, and f is the frequency in hertz * A photon is a packet of energy, with energy values corresponding to the frequency of the electroma gnetic wave Einstein’s Proposals Light is quantized like a particle (photon) * Light exist as bundles of photons, with each photon independent of each other * This means that light has certain particle properties as well * The energy of a photon is proportional to its frequency and nothing else. * Therefore, a phonon is a small packet of energy corresponding to a specific frequency of light (E=hf) Spectroscopy The spectroscope was invented by Robert Bunsen and Gustav Kirchhoff in the 1850s to study light * When white light passes through spectroscope (containing a prism or diffraction grating), the light is divided into a continuous rainbow of colors (continuous spectrum) Bunsen and Kirchhoff (1859): invented the spectroscope * When elements were heated in a Bunsen burner flame, each element produced a flam color and a bright line spectrum that was characteristic of the element * Continuous Spectrum – a display of all colors.It comes from the â€Å"dispersion† ( refraction) of white light passing through a prism * Dark Line spectrum (absorption spectrum) – certain colors are missing from a display of colors produced by white light passing through a gas and then through a prism. These missing lines enable scientists to identify the gas that the light passed through * Bright line spectrum (emission spectrum) – when a gas is â€Å"energized† by electricity or heat or light, the gas emits light of a specific color (not white light). When this light is passed through a prism it is refracted into a pattern of a few bright lines of color.Each substance has a unique, bright line â€Å"signature†. This pattern of colored lines represents the same pattern of dark lines of missing color in the dark line spectrum] Bohr’s theory was needed to explain the bright/dark spectrum and Einstein’s photons 1. Electrons travel in an atom in circular orbits. Each orbit represents a specific energy level. All electrons in o ne orbit/energy level will have the same amount of energy, which is quantized (discrete packet) 2. There is maximum number of electrons allowed in each orbit 3. When electrons absorb a photon of light, they jump from a lower energy level to a higer energy level.This absorption of a photon of light energy results in a dark line in the absorption spectrum 4. When electrons jump from a higher energy level to a lower energy level, energy is released as a photon of light. This release of photon from the atom results in the bright line in the emission spectrum 5. When electrons are at the lowest energy level, they are in â€Å"ground state† How does Bohr’s Energy levels of electrons relate to the periodic table? * Each period represents one energy level – Period 1 1 Energy level, Period 2 2 energy levels, etc. There is a maximum number of electrons in each lever (level 1 2 electrons, level 2 8 electrons, level 3 8 electrons) Power Point 2 Problems with Planetary Model * If electrons were accelerating, photons of electromagnetic radiation should be emitted * Obviously this is not the case * The Rutherford planetary model is insufficient as a model to explain matter Quantum Theory * All electrons in all atoms can be described by 4 unique quantum numbers * Quantum numbers are used to describe the approximate location and characteristics of electrons surrounding an atom based on the energy levels of an atom * There are 4 quantum numbers Principle quantum number (n) * Designates main E level of electron * Secondary quantum number (l) * Describes E sublevels of electrons * Magnetic Quantum Number (ml) * Relates to direction of electron orbit * Spin Quantum number (ms) * Relates to the spin of an electron Principle Quantum Number (n) * n=1, 2, 3, 4 etc. * n=1 means Energy level 1 and so on Secondary Quantum number, l * (l) describes shapes of sublevels (subshells) of the main energy level * Sommerfeld looked more closely at the H line spectrum. Found t hat main lines of bright line spectrum split into more lines. The number of sublevels equals the value of the principle quantum number * Has integral values from 0 to (n-1) for each value of n * If n=3, then there are three sublevels. L = 0, 1, 2 * Each l number represents a possible shape of the orbital. (hence if l=0, 1, 2, then there are 3 possible shapes) Third Quantum Number: Magnetic Quantum number, ml * describes the orientation of electron orbital in space (therefore orbitals could exist at different angles to each other in 3-d) * For each value of l, ml, can vary from -1 to 1 Shapes of Orbitals ‘s’ (l=0) orbital is spherical, ml = 0 * ‘p’ (l=1) , ml = -1, 0, 1 * ‘d’ (l=2) , ml = -2, -1, 0, 1, 2 * ‘f’ (l=3) orbitals are much more complex, ml = -3, -2, -1, 0, 1, 2, 3 Classification of Energy Subshells * Each distinct sublevel has specific number of orbitals. * Each orbital has a different orientation The spin quantum number, ms * Pauli – each electron spins on its axis in one of 2 ways clockwise or counterclockwise * The spin quantum possesses only two values; either +1/2 (clockwise) or -1/2 (counter-clockwise) New Orbital Way Orbitals are 3 dimensional probability distribution graphs which help chemists visualize where electrons are most likely to be found Electron Orbitals * An electron orbital is described as the region of space where an electron may be found * Orbits are rings surrounding the nucleus, whereas orbitals are probability clouds or clouds of electron density * More than one orbital can be found within an energy level Pauli’s Exclusion Principle * No two electrons in an atom can have the same 4 quantum numbers!